![]() How do fonts impact a logo?Īs we mentioned above, the fonts you choose for a logo will help (or not) the construction of your brand's image. There are three groups of Sans Serif fonts: Grotesque, neo-grotesque and humanist. I am writing this in a Sans Serif font, and you will be reading it in The Design Project also with a Sans Serif font. Almost every digital device uses Sans Serif fonts as the default typeface. With the boom of e-commerce and fintech, we are getting used to seeing more and more Sans Serif logos in new brands. If you want a minimalist, modern and dynamic appearance, you should probably choose a Sans Serif font. In general terms, a Sans Serif font represents the opposite of a Serif font for a business. ![]() Those two words can describe Sans Serif fonts and businesses that use them. ![]() Transitional: Times New Roman, Baskerville. The following list will show some of the most popular fonts from each group. We can distinguish three big groups: old-style, transitional and modern. Serif fonts can create a sensation of tradition and trustworthiness, so it is common to find this font in law firms, hospitals, and insurance companies.Īs you may know, several fonts are with Serif. If we think about where we can find this type of letter is probably in conventional newspapers, classic books and magazines, or traditional stores. If you are looking for a traditional and solid appearance, Serif fonts can be a good option. It is all about choosing the correct one for the message you are trying to send to a particular audience. Serif or Sans Serif? Which one is the right option?įirst of all, we have to clarify this: there is no better or worse font type here. While Serif fonts are commonly used in more traditional and old-fashioned businesses, Sans Serif tends to be the perfect option for those new and modern companies. Different colors generate different reactions, and different fonts have similar effects. The other difference between Serif and Sans Serif fonts is the message they will send to the receiver. Every day, new types of letters are being created on the internet in both categories, and something made a long time ago is recreated nowadays for decorative purposes. The first big difference between a Serif and a Sans Serif font is pretty apparent and in the name: one has a serif while the other does not.Īs we mentioned before, Serif fonts are the predecessor of sans serifs, but that does not mean that every Serif font is older than the Sans Serif fonts. The difference between Serif and Sans Serif Long ago, when letters were engraved on stones to create stamps, these little lines were added to the letters because of the chiseling of stone. It is believed that these decorative lines were born with a purpose in the past. It is impossible to understand the difference between a Serif and a Sans Serif font without first talking about what a Serif is.Ī Serif is a decorative line that is added to some letters at the beginning or/and at the end. Also, we will share with you some tips to give you the tools for choosing the best font type for your case. In this article, we will see the differences between Serif and Sans Serif fonts and how different companies use them to empower their messages. You probably have heard about Serif and Sans Serif fonts and may know the differences between them, but do you know how they can influence your brand's communication? In design, every little aspect of creation matters. The ideal situation is to pair one serif font with one sans-serif font.Different fonts can communicate other things. Both are serif fonts and will not mix well. In other words, do not use a Times New Roman title over a text block of Palatino. It’s a good rule to never mix two different types of the same font category.For example, European countries seem to have a higher tolerance for sans-serif fonts in long blocks of text on paper. Like all conventions, this advice may change based on your audience. In this use, they provide a nice contrast with the serif font used for the extended text below them. ![]()
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